How might we respond to market disruption?

The Swiss watch industry has been significantly disrupted twice - first with the invention of super-accurate quartz movements and now with the advent of smart watches. Yet it has gone from strength to strength as the second part of this great article shows.

What disruptive events could our business face? How could we adapt and respond?
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Direct to source - expert generated content

Providing access to partners in law firms, Lexology has displaced the big publishers as the source of current awareness and business development insight for the Legal market in the UK.

What would a commercial network of experts look like? How might they be incentivised?
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Social EVERYTHING!

The Washington Post talent network was designed to give all editors at the Post a universal system to identify writers for blogs, breaking news, or long features, across a variety of desks. While editors can post assignments to potential writers, freelancers can also use the system to pitch story ideas of their own to the paper.

What if we took collaboration and 'social' beyond Yammer and rebuilt our business around it? What would our social network look like? Would customers be on it? How would it work?
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The barter economy for publishers

Sharewall is pioneering a free content model in return for likes and shares from consumers.

What data or services could ICIS barter? What data or services could we get in return?
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Convenience - content shaped around new ways of working

The few app aims to customise news content for readers who are short of time or have a few minutes to spare. Waiting for the bus etc.

What moments do our customers have? How could we provide relevant content at those moments?
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Less is more - like the new GoPro camera

Many manufacturers are now stripping functions and features from their product to deliver a better experience. Apple are famous for this. The new GoPro is lighter, smaller and has less features - but the same high quality video capability.

What products or services could we strip back to provide a better user experience? How could we help customers have great experiences with ICIS?
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Cash is dead, long live cashless payments (of all kinds)

Physical transactions are declining as markets get used to the simplicity and convenience of electronic payments. Reports show that cash is now being used to cover fewer than half of the bills paid in Britain.

How could we simplify or remove legacy elements of our products and services?
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What do we do with all the data from The Internet of Things?

The digital interconnection of billions of devices is today’s most dynamic business opportunity. It will impact a wide range of industriesa dn kicks out lots and lots of data!

How can ICIS leverage this new trend? What are the ew opportunities you can create?
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The rise of Crypto Currencies

Digital or 'Crypto currencies such as Bitcoin could be a major disruption to the world of money! They use cryptography for security. A cryptocurrency is difficult to counterfeit because of this security feature. A defining feature of a cryptocurrency is that it is not issued by any central authority, rendering it theoretically immune to government interference or manipulation. People aren't really sure what it is! Is it a currency or a commodity?

How will this impact some key ICIS markets? Can you think of a market or vertical for whom this would be important?


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Exploiting the Wearables trend with a digital thought catcher

Myle Tap is a touch-activated wearable voice recorder that helps you take notes and launch applications without having to touch your smartphone. Just tap and say your thought, idea or instruction. Could this enhance a data service? What functions could be integrated?
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Limitless customisation for the tinkerers and makers!

Belkin produce a range of lightbulbs, controllers, thermostats and other products to make your home 'smart'. Understanding that their customers right now are the early adopters, they have also released a 'Maker' unit that allows you to create and control your own devices beyond the Belkin ecosystem.

How are your customers using your data? What are they doing with it? Could you provide products that help them use your data in innovative ways?
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Let your customers know: This time, its personal!

We all love a personalised service, but what does this mean in for a business data service? Customised data sets? Account managers? Notifications and reminders? Read this article and see if anything comes to mind!
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The proven benefits of living in community

Communities of users provide detailed feedback and direction for your products. You can build a community with your customers or partner with an existing community to get a head-start.

Which communities are relevant for ICIS to connect with. Or should we start our own? What would that look like?
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