Flipping the business model

The new Epson printer has flipped the cheap hardware/expensive ink model used by competitors by producing a more expensive printer whose ink lasts for up to two years. Epson's advantage is its mechanical heads which are less prone to clogging or drying up.

What assumptions do we have about how we sell to customers? What assumptions do our competitors operate under? What would happen if we flipped these assumptions and built a business on top?
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Data in, insight out

Platts uses it’s eWindow to collect data directly from traders. Real time feeds allow faster insight to pricing data and removes subjectivity.

What would happen if we transformed existing one-way communication channels into to two-way conversations?
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Moving from competitor data to strategic insight

Online retail business Kompyte lets businesses analyse up to 15 competitor online retail strategies and offers real-time feedback and data. Kompyte will keep track of competitor websites, advertisements, social profiles, newsletters and more, then provide automatic alerts every time they produce a new banner, change prices or launch a new campaign.

How could we reorganise existing data or gather new data by market player? Would organised blog posts, sentiment analysis, twitter posts, news and other data combined produce a strategic snapshot of market players? What are the regulatory requirements to consider?
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Looking beyond the obvious

For decades everyone in the battery industry expected revolutionary innovation to come from new types of materials. But now, the biggest jump in battery technology has come from an unlikely place - the manufacturing process.

Looking holistically at our products and services, where could we innovate? In collecting data? In storing data? In our contractual relationships?
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Products tailored to new or aspiring users

Via third parties, a range of new debit cards are being launched aimed at kids (8+) to hep them manage their money and learn good habits with parental oversight.

Who are our aspiring users? Smaller businesses? Adjacent industries? Students?
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Hub by Premier Inn is tailored to Millenials

Hub by Premier Inn hotel are taking things to the next level by allowing guests to fully control their room using a wearable device or phone.

How could we tailor our offering to the new ways our customers are working?
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Nasa gives away the Land Sat data feeds for free

Nasa provides free access to its Land Satellite data enabling users to observe land use and land use change. Landsat data informs good decisions in many disciplines, especially: human health, agriculture, climate, energy, ecosystems and biodiversity, and forest management. Could we make use of this data to provide new value for our customers? What data could we 'give away' to get some added value back?
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Limitless customisation for the tinkerers and makers!

Belkin produce a range of lightbulbs, controllers, thermostats and other products to make your home 'smart'. Understanding that their customers right now are the early adopters, they have also released a 'Maker' unit that allows you to create and control your own devices beyond the Belkin ecosystem.

How are your customers using your data? What are they doing with it? Could you provide products that help them use your data in innovative ways?
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Barclay offers devices to connect competitor accounts

bPay is a pre-paid account that links to most major credit or debit cards and can be used with any bPay device

What complementary or competitor accounts do your customers use? Could you connect them or partner for the convenience of your customers?
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EasyJet mastered the airline market with no-frills flights

What would a no-frills data service look like? Which customers would buy it and how would they use it?

Could we capture new markets or new sectors of existing markets? Could we bolt on some additional services later like EasyJet does with added baggage charges.
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