Customer Needs




"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing."

John Russell

Every great idea addresses a customer need, so what if you start thinking about ideas from the customer point of view?

  1. Below is a list of customer needs and comments. Which ones resonate with you, which don’t you like or agree with? Pick a few customer needs and perhaps discuss them with colleagues or customers

  2. How could ICIS address these customer needs? What if resources were unlimited? What product or services could help the business address these needs or profit from them?

  3. When you are ready, submit any ideas you have using the button on this page

Inspiration for Customer Needs

Who have you helped today?

Focusing on just one of their customers, Nike developed the Flyease. A unique shoe closure system designed for people unable to tie traditional laces.

How have you met the specific needs of one or more of our customers? Could the solution you came to apply to a wider group of customers?
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Customer needs: Charting solutions

ICIS Energy customers have expressed interest in augmenting their ICIS data with new and effective charts to communicate our data within their business. Kool Chart produce highly flexible web based charting tools. In what ways could we meet this customer need either ourselves or with partners?
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Customer need: Collaboration tools

LiquidText improves the reading experience by allowing users to better understand, synthesize, visualize and collaborate over digital text. Turn a static document into a highly flexible and malleable one, to make interacting with content intuitive and effortless.

How could we adjust our output to make it more dynamic and flexible to our collaborating customers?
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Customer need: Communication

Our Energy customers explain that they need the ability to quickly and easily graphically represent data in order to present to traders.

How can we simplify or expedite this process? Are there partner or products we could use to improve the process and meet the need?

Let your customers know: This time, its personal!

We all love a personalised service, but what does this mean in for a business data service? Customised data sets? Account managers? Notifications and reminders? Read this article and see if anything comes to mind!
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